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A note from Morris Massey

I wanted to tell you about a book that Morris Massey recommended to us. (As many of you know, Morris has spoken for many years on issues of generational differences. He is funny and irreverent with a following that spans generations). Here is a note from Morris:

"Every now and then, it is with enthusiasm that I am able to recommend the work of respected colleagues. Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed are the authors of the book, "Keeping the Millennials: Why Companies Are Losing Billions In Turnover To This Generation And What To Do About It".

Everyone talks about the Millennials or Generation Y as if they are some new breed of young adults we’ve never seen before. But really they’re not so different....

Let’s look closer at this generation, from the characteristics below, can you identify, Boomer or Millennial?

  • Expect work to be fulfilling on many levels, not just to draw a paycheck
  • Share music with their peers
  • Put technology to practice
  • Have experienced significant emotional events, both personally and historically, to shape their generation
  • Always look to make the world a better place

Call them Boomers, Hippies, or Generation of Free Love.... They lived through major technology advances (TV, Polaroids), the birth of rock and roll and sharing music on 8-tracks or records (all new at the time!), the first generation to deal with divorce as a norm, drafts, war, Peace Corps...

Both generations expect their work to be fulfilling and rewarding; whether it be napster or cassette tapes, they share music; whether it be learning television and Polaroid or BlackBerry and social media, they adapt and embrace technology; they are shaped by events such as losing loved ones and witnessing 9/11 and the Vietnam War; they volunteer to improve the world around them be it in city soup kitchens or the Peace Corps.

In Their book, "KEEPING THE MILLENNIALS: Why Companies Are Losing Billions in Turnover to This Generation-And What to Do about It" (Wiley; June 2009) Drs Sujansky and Ferri-Reed explain that we’re not all that different! They provide organizations with the know-how to reduce turnover, get maximum productivity from current staff and maintain the best employee base possible, thereby avoiding turnover costs that range from 50 to 150 percent of an employee’s salary. And finally how to turn conflict into collaboration, productivity and business success.

Seasoned consultants and Boomer mothers of Millennials they know first hand what it takes to STOP THE TURNOVER and CULTIVATE this next generation of super stars!

Go to Place your order with your favorite book seller. Then go back to the site and fill in the box for "Step Number 2". You will be e-mailed links to several gifts, one of which is from me! The bonus gifts include several e-books, white papers, videos and an MP3 from various esteemed knowledge leaders.


Thanks Morris! As a special bonus, if you mention this blog you can get $150.00 off the purchase of Morris’ best-selling training video "What You Are Is Where You Were When...Again" which features Morris discussing his theories and views on generational conflicts from Boomers to Gen Y’ers. Click Here to review the program.

Posted under Product Reviews and Articles, Morris Massey by Stewart on Jul 30, 2009 | Comments: 0 | Post a comment»

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