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The Importance of Getting Buy-In...

Dr. John Kotter Book Buy-In

I was lucky enough to read John Kotter’s new book a few weeks ago. It’s called "Buy-In: Saving Your Good Idea From Getting Shut Down."

As many of you know, "Communicating for Buy-In" is step #4 in Dr. John Kotter’s 8-step process of change. No change effort can succeed unless your entire team buys into the process. Buy-in is essential, but it can also be the biggest roadblock.

This is a terrific book if you want to have more productive meetings and presentations and obtain "buy-in" from everyone.

In this book, Kotter uses a simple and straightforward way to discuss the obstacles that can occur when you try to get Buy-In. He also provides a wonderful prescription for addressing the most common attacks that you might encounter when you’re trying to pursue a good idea.

The first half of the book tells a theoretical story about a town that needs new computers in their library and initially the resident making the presentation gets shot down. But her brother-in-law, Hank comes to the rescue by using common sense and ingenuity.

The second half of the book features 24 attacks that are often typical responses used to kill new or different ideas and they are grouped in 4 strategies:

  • Fear Mongering
  • Delay
  • Confusion
  • Ridicule (or character assassination).

We have all heard them before..."it’s worked before so why change it" or "you’re abandoning our core ideals." The authors provide methods to help you counter the naysayers.

That alone is a good reason to take a look at this book. But what I love the most is that John and his Co-Author Lorne Whitehead have delivered this message in a fun to read format. I enjoyed reading the book - and I got a lot out of it...

Give the book a look. I think you’ll like it.

To purchase a copy of this book at, Click Here.

Posted under What’s New, John Kotter, Management by Stewart on Jan 26, 2011 | Comments: 0 | Post a comment»

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