TRAPPED! How to Escape the Sameness Trap with Tom Peters

Tom Peters

Over the past 15 years, quality and service have gotten better - so much better that consumers often can't tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being distinct, making your company (or project) a star, which will vault you ahead of the competition.

Running Time: 50 minutes
Copyright Date: 2002

Produced by Enterprise Media

Style

Motivational

Uses

Change Management
Improving Sales, Attitude, and Service
Innovation
Leadership

Enterprise Media offers the following discounted pricing on this program (discounts applied at checkout):

Federal Government (10% off)
State and Local Government (10% off)
Federal Government (GSA) (25% off)
Non Profit (10% off)
University and Graduate School (20% off)
K-12 (20% off)

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