Call of the Mummy, , Enterprise Media

Call of the Mummy

With entertaining vignettes featuring customer service representatives in government, health care and business, Call of the Mummy shows your CSRs eight key skills for providing quality service to everyone who calls in.

Telephone customer service representatives (CSRs) give an organization heart, soul and feelings. They are often the first point of contact, a critical component in how customers judge an organization, and ultimately whether they'll want to do business with that organization.

In response, organizations expect their telephone service representatives to provide the empathy, knowledge and problem solving abilities that keep customers happy. That's a lot to expect, but with the right basics, CSRs can provide the excellent service that both customers and organizations expect.

When a customer or potential customer calls and speaks to a CSR, there is a "Moment of Truth" during which the customer evaluates the company. It may be a subconscious mental rating or, after a few encounters, a deliberate one. Research has shown that positive perceptions of an organization's service can offset negative perceptions of its products. But, if the perception of customer service is poor, the customer will probably never change his or her negative assessment of the organization.

In today's competitive marketplace, even just one bad experience can cause a customer to take their business to another company. To keep loyal customers, then, it's crucial that every service opportunity, or "Moment of Truth," no matter how brief, make a great impression.

Entertaining and engaging vignettes illustrate the do's and don'ts of telephone work. The "mummy", who has trouble giving good service, is eventually unbound as he learns the eight key skills for quality telephone customer service.

Key Learning Points

Use good communication skills

Know your products and services

Personalize the call

Listen carefully to callers

Encourage complaints

Manage complaints with a service recovery plan

Stay calm -- give feedback and offer a solution

Recognize opportunities to make a sale

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