Sales Essentials Series

Fern Bratten

Fern Bratten can sell anything to anyone... just ask her!

As one of the nation's leading sales motivators, Bratten has a devoted following with corporations, retailers and customers.

She has put her experience as a motivational speaker, salesperson, and stand-up comedienne into this fun and motivational series. Her style is warm, funny, and down-to-earth and her speeches and workshops are fast-paced, interactive and guaranteed to engage.

The Sales Essentials Series is a 3 part program and includes:

Part 1 - Selling with Passion
Part 2 - Selling by the Numbers
Part 3 - The Big Finish

Selling with Passion (20 Minutes)

In part one of the Sales Essentials Series, Fern tells the hysterical story of how she got her start as a sales professional. Throughout her presentation, you will learn how to bring creativity, enthusiasm and passion to the job of selling. Throughout the program, Fern also stresses engaging and entertaining the customer. Selling with Passion will motivate your sales people - and more importantly, it will give your salespeople a solid foundation to succeed.

Learning Points

Show It and Tell It to Sell It
Be Creative
Engage Your Customer
Entertain 'Em
Ask for the Business

Selling by the Numbers (23 Minutes)

Ask Fern Bratten, and she'll tell you, "sales can be as easy as 1,2,3 and 4." Part two of the Series opens with a motivational message about sales - selling is the art of creating desire. You need to understand your customer and his or her motivations to be the best in sales... and service. Then, Fern explains the basic principles of sales… and in this case, it really is as easy as 1,2,3, and 4.

Learning Points

Customers are ALWAYS #1
Customers have 2 reasons to buy - NEED and WANT
Always show the customer 3 choices
There are 4 types of customers; if you understand how to work with each of them, you can really succeed

The Big Finish (20 Minutes)

There is no doubt that the hardest job that a sales professional has is overcoming objections and closing the sale. Part 3 of the Sales Esstials Series opens with a motivational message about the customer and uses humor, great examples, and concrete tools to explain how to close the sale. You'll learn how to address common objections like, "I can't afford it," or "I don't like it."

Learning Points

Use "The Wizard of Oz" to help bring Heart, Brains and Courage to the job of selling
Learn strategies to overcome the most common objections
Understand the five strategies for closing a sale
Have fun with the customer - and learn about winning customers for life

Package Includes

DVD or VHS containing:
- Selling with Passion (23 Minutes)
- Selling by the Numbers (20 Minutes)
- The Big Finish (20 Minutes)
10 pocket cards and an Action Guide for each individual program

This program is part of the Sales Combo Package which is available for only $895! The combo includes:

Sell! 25 Essentials on Selling with Tom Peters

Sell, Sell, Sell! Muppet Meeting Opener

Adventures in Sales, Service, and Self Esteem with Peter Glen

Sales Essentials Series with Fern Bratten

Produced by Enterprise Media

Enterprise Media is the official lead distributor for this product.

Style

Humorous Presentation

Uses

Special Offers and Combo Packages
Improving Sales, Attitude, and Service
Retail Training

Enterprise Media offers the following discounted pricing on this program (discounts applied at checkout):

Federal Government (10% off)
State and Local Government (10% off)
Federal Government (GSA) (25% off)
Non Profit (10% off)
University and Graduate School (20% off)
K-12 (20% off)

		Selling with Passion - Excerpt (External Site)

		Selling by the Numbers - Excerpt (External Site)

		The Big Finish - Excerpt (External Site)