5 Waves of Trust
Stephen R. Covey

The ability to build trust is a key competency for leaders today. Great leaders don't dictate, they influence.
And influence comes from a leader's ability to engender credibility and inspire people to both believe them and believe in them.
Originally produced for the FranklinCovey leadership training curriculum, The 5 Waves of Trust contains eight separate video segments.
The series is based on the premise that there are various layers of trust to which today's leaders must be attuned: Self Trust, Relationship Trust, Organizational Trust, Market Trust and Societal Trust. Each is designed to build awareness and spark discussion in one or more of these areas.
- Making The Case for Trust
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The Speed of Trust Explains how trust ("the one thing that affects everything") can yield great dividends within organizations once people recognize its power and economic impact. (5:26 Minutes)
The High Cost of Low Trust Explores the escalating costs caused by low trust in our organizations and society. (1:02 Minutes)
- Wave One ~ Self Trust
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Self Trust Depicts four qualities inherent in all trustworthy people (integrity, intent, capabilities and competency). Examples from professional tennis and healthcare are shown. (6:26Minutes)
- Wave Two ~ Relationship Trust
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Relationship Trust Explains how trust ("the one thing that affects everything") can yield great dividends within organizations once people recognize its power and economic impact. (4:08 Minutes)
Race to the Pole A documentary on the race to claim the South Pole. Shown are the two explorers--how each prepared, how they led their teams and how their credibility affected the journey. (10:58 Minutes)
- Wave Three ~ Organizational Trust
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Organizational Trust The story of how a surgical team vastly improved their processes and success rates by training with a Ferrari pit-crew team. (5:50 Minutes)
- Wave Four ~ Market Trust
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Market Trust Brand loyalty is dependent on an organization's reputation. Watch how Johnson & Johnson, dealt with the problem of restoring trust when faced with a catastrophe. (5:10 Minutes)
- Wave Five ~ Societal Trust
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Societal Trust Shows how entrepreneur Harish Hande gave back to society by building a business enterprise that generates income to benefit rural Indians and the environment. (3:50 Minutes)
- Bonus: Tonesetter Video
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Tonesetter Video As a bonus, a Tonesetter video is also included that can be shown onscreen during breaks. The Tonesetter features a countdown clock, music and quotes related to the topic of trust.
Benefits
- Builds leaders' credibility in ways that boost employee engagement and productivity
- Reduces cost of poor performance associated with a climate of distrust
- Improves profits & results by illustrating the link between trust and customer loyalty
Package Includes
- Chaptered DVD
- 24 page Discussion Guide on disc
- Reproducible Participant Worksheets
Produced by CRM
Running Time: 24 minutes
Copyright Date: 2009
Uses
- Leadership and Management
- Leadership
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Enterprise Media offers the following discounted pricing on this program (discounts applied at checkout):
- Federal Government (10% off)
- State and Local Government (10% off)
- Non Profit (10% off)
- University and Graduate School (10% off)
- K-12 (10% off)
- Consultants (10% off)


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