The ability to build trust is a key competency for leaders today. Great leaders don’t dictate, they influence.

And influence comes from a leader’s ability to engender credibility and inspire people to both believe them and believe in them.

Originally produced for the FranklinCovey leadership training curriculum, The 5 Waves of Trust contains eight separate video segments.

The series is based on the premise that there are various layers of trust to which today’s leaders must be attuned: Self Trust, Relationship Trust, Organizational Trust, Market Trust and Societal Trust. Each is designed to build awareness and spark discussion in one or more of these areas.

Making The Case for Trust

The Speed of Trust Explains how trust ("the one thing that affects everything") can yield great dividends within organizations once people recognize its power and economic impact. (5:26 Minutes)

The High Cost of Low Trust Explores the escalating costs caused by low trust in our organizations and society. (1:02 Minutes)

Wave One ~ Self Trust

Self Trust Depicts four qualities inherent in all trustworthy people (integrity, intent, capabilities and competency). Examples from professional tennis and healthcare are shown. (6:26Minutes)

Wave Two - Relationship Trust

Relationship Trust Explains how trust ("the one thing that affects everything") can yield great dividends within organizations once people recognize its power and economic impact. (4:08 Minutes)

Race to the Pole A documentary on the race to claim the South Pole. Shown are the two explorers--how each prepared, how they led their teams and how their credibility affected the journey. (10:58 Minutes)

Wave Three ~ Organizational Trust

Organizational Trust The story of how a surgical team vastly improved their processes and success rates by training with a Ferrari pit-crew team. (5:50 Minutes)

Wave Four ~ Market Trust

Market Trust Brand loyalty is dependent on an organization’s reputation. Watch how Johnson & Johnson, dealt with the problem of restoring trust when faced with a catastrophe. (5:10 Minutes)

Wave Five ~ Societal Trust

Societal Trust Shows how entrepreneur Harish Hande gave back to society by building a business enterprise that generates income to benefit rural Indians and the environment. (3:50 Minutes)

Bonus: Tonesetter Video

Tonesetter Video As a bonus, a Tonesetter video is also included that can be shown onscreen during breaks. The Tonesetter features a countdown clock, music and quotes related to the topic of trust.

Benefits

• Builds leaders’ credibility in ways that boost employee engagement and productivity
• Reduces cost of poor performance associated with a climate of distrust
• Improves profits & results by illustrating the link between trust and customer loyalty

Package Includes

• Chaptered DVD
• 24 page Discussion Guide on disc
• Reproducible Participant Worksheets

Produced by CRM