Getting the Light Bulb to Click

How to Promote Innovative Thinking at Your Company

Most companies begin with a great idea.
Nonetheless, these days one great idea is not enough. Your company must continually innovate if it's going to thrive.

How can you get your team to continually come up with new ideas for products and services? Find out in Getting the Light Bulb to Click.

You will travel to the Innovative Thinking Conference in Scottsdale, Arizona. Once there, you will meet with the leading experts on innovation: Richard Foster, Nuala Beck, George Stalk and Ely Callaway.

You'll also visit three companies that have developed processes to foster creativity. They are Chrysler Corporation's large-car division; Welch Allyn, a maker of cutting-edge medical and video imaging devices; Church & Dwight, the manufacturer of Arm & Hammer household products.

COMPLIMENTARY REVIEW:

"Getting the Light Bulb to Click has broad appeal and real value. It is excellent supplemental material for strategy and training sessions for senior management, marketing, product development, and customer service teams." - TRAINING MEDIA REVIEW

Key Learning Points

Learn how to find new uses for existing products
Foster an environment where innovation thrives
Develop a management style that brings out the best in others

Running Time: 38 minutes
Copyright Date:

Enterprise Media is the official lead distributor for this product.

Style

Case Study

Uses

Change Management
Innovation

Enterprise Media offers the following discounted pricing on this program (discounts applied at checkout):

Federal Government (10% off)
State and Local Government (10% off)
Federal Government (GSA) (25% off)
Non Profit (10% off)
University and Graduate School (20% off)
K-12 (20% off)

		Getting the Light Bulb to Click - Part 1 (.wmv, registration required) Download Windows Media Player

		Getting the Light Bulb to Click - Part 2 (.wmv, registration required) Download Windows Media Player