6 Principles to Negotiate Anything

“It takes courage to negotiate.” According to author and professional negotiator, Ed Brodow, “Most people would rather go to the dentist.”

Starting from a place of fear and dread is a recipe for negotiation disaster, that’s why he has created 6 Principles to Negotiate Anything - a practical and entertaining program that anyone can use to negotiate anything.

Ed Brodow takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. He recommends setting 3 Targets: your Maximum, What you Hope to get, and your Bottom Line. “Once you are willing to walk away, you have nothing to fear.” Ed Brodow’s legendary “meatball sandwich” story is just one of many great stories he uses to drive home his training in a highly entertaining way.

Brodow’s 6 Principles are easy to remember and apply:

Aim High
Do Your Homework
Listen
Be Patient
Get Something in Return
Be Willing to Walk Away

Ed Brodow is a keynote speaker and negotiation expert on PBS, ABC News, Fox News, and Inside Edition. He is the author of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals (Doubleday). For more information on his keynotes and seminars, call 831-372-7270.

Purchase includes:

DVD (20 Minutes)
CD containing:
Leader’s Guide
Participant Guide
PowerPoint Presentation

Uses

Leadership and Management
Management Skills
Negotiation

Enterprise Media offers the following discounted pricing on this program (discounts applied at checkout):

Federal Government (10% off)
State and Local Government (10% off)
Federal Government (GSA) (10% off)
Non Profit (10% off)
University and Graduate School (10% off)
K-12 (10% off)
Consultants (10% off)

		6 Principles to Negotiate Anything - Full Preview (.wmv, registration required) Download Windows Media Player

		Leader's Guide (.pdf) Download Adobe Reader

		Participant Guide (.pdf) Download Adobe Reader

		PowerPoint Presentation (.pdf) Download Adobe Reader

		6 Principles to Negotiate Anything - Info Sheet (.doc)