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Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.

Business Chronicle Volume 1: L.L. Bean, A Commitment to Customer Service

This once-small hunting supply business was founded with a simple philosophy based on honesty and courtesy.  Today, L.L. Bean's name is synonymous with customer service.  You will see how they make the customer king.  21 Minutes

Business Chronicle Volume 2: Corporate Missions, The People Behind the Products

Employees are a company's most important corporate assert.  You will visit three organizations (Harbor Sweets, Tom's of Maine, and Cross Pens) where employee satisfaction is integral to the corporate mission. See how empowerment and fun can play a role in success. 31 Minutes

Business Chronicle Volume 3:  The Marketing and Manufacturing Edge

Go to Gillette and learn how they regained their dropping market share.  Gillette's established winning principle will help you focus on innovation, production, marketing and your company as a whole. 25 Minutes

Each program includes the business case studies and commentary by Tom Melohn and Jane Saltonstall. Hosted by Greg Stone.

Key Learning Points:

  • Understand how customer commitment builds loyalty
  • Learn how to keep your innovative edge
  • See how quality impacts the customer

CUSTOMER REVIEW

"These are superb, hard-hitting productions that should be required viewing for all of management in America.  My boss spent the weekend reviewing it, time and again.  He also found it superb.  You've got a super product on your hands!"

- Charlie Pace, Quality Advisor, United States Navy

Component Items

This is a compilation item which contains other items. Licensing this one item causes all of the following items to be licensed.

Business Chronicle Volume 1: L.L. Bean, A Commitment to Customer Service
Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.Business Chronicle Volume 1: L.L. Bean, A Commitment to Customer ServiceThis once-small hunting supply busi... read more
DVD style course with completion certificate only
Business Chronicle Volume 2: Corporate Missions, The People Behind the Products
Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.Business Chronicle Volume 2: Corporate Missions, The People Behind the ProductsEmployees are a company's mo... read more
DVD style course with completion certificate only
Business Chronicle Volume 3: The Marketing and Manufacturing Edge
Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.Business Chronicle Volume 3:  The Marketing and Manufacturing EdgeGo to Gillette and learn how they regaine... read more
DVD style course with completion certificate only

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