L.L. Bean, A Commitment to Customer Service
Running Time: 21 minutes ≡ Copyright Date: 1991 ≡ Produced by Enterprise Media.
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This program is volume 1 in the Business Chrionicle series which is designed to help you learn from some of America's leading companies. Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.
This once-small hunting supply business was founded with a simple philosophy based on honesty and courtesy. Today, L.L. Bean's name is synonymous with customer service. You will see how they make the customer king.
Each program includes the business case studies and commentary by Tom Melohn and Jane Saltonstall. Hosted by Greg Stone.
KEY LEARNING POINTS:
- Understand how customer commitment builds loyalty
- See how quality impacts the customer