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Strategy and the Purpose-Driven Leader - Trailer

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Cynthia Montgomery
Professor of Business Administration & Director of Research, Harvard Business School

In the past 25 years, thousands of articles have been written about strategy, but virtually none about the leadership vital for doing it well. Strategy has been transformed from an art to a science—but science alone is not enough. In the Strategy and the Purpose Driven Leader video, Cynthia Montgomery makes the case for bringing people back into the equation.

Strategy and the Purpose-Driven Leader Program Highlights:

  • How Gucci achieved the most dramatic turnaround in fashion history.
  • The danger of contentment and how success can kill your organization.
  • Why every single employee—at every level—must know your strategy.

Though you start with ideas, you need leaders to construct a company that brings these ideas to fruition. Leadership is required to define your purpose and form a management model that carries it out.

One exercise Montgomery suggests is to think about death: the death of your business. What would the world be like without it? Would it be the same? If you don't make a difference, nobody will mourn you when you're gone. And if they won't miss you then, how much do they need you now? Knowing what makes you matter to your customers is critical—but even that is not enough.

Whatever constitutes strategic advantage today will eventually change. That’s why you can’t outsource strategy. It takes leadership to watch over an organization, make the hard choices, provide clarity and alignment, and keep everyone fired up and moving ahead together.

Purchase Includes:

  • Strategy and the Purpose-Driven Leader DVD (58 Minutes)

Cynthia Montgomery is a Professor of Business Administration and the Director of Research at Harvard Business School. She is also the author of The Strategist: Be the Leader your Business Needs.

Stanford Executive Briefings Filmed monthly at the Stanford University Faculty Club, these lively presentations give you access to high-level speakers who share their insights and “best practices” with the business community.

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Yes, we do still include a popcorn package with each DVD purchase. It’s our way of saying "thank you" for being our customer!

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