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Strategy for Transformational Change - Trailer

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Brad Smith
President and CEO, Intuit Inc.

When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to “Question everything.” In this highly informative presentation, Smith shares secrets that have led to revolutionary new products, sky-high productivity, and a ranking on Fortune's 100 Best Companies to Work For.

Strategy for Transformational Change Program Highlights:

  • Why leadership is the questions you ask, not the answers you give.
  • A continuous improvement strategy for a rapidly changing world.
  • How to inspire action by organizing for failure.

When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to “Question everything.” Using this as his mantra, Smith set out to create innovative business structures that built on Intuit's strengths and retained market dominance in spite of an explosion in social media, unforeseen technology shifts, and radical changes in consumer expectations. In this highly informative presentation, Smith shares secrets that have led to revolutionary new products, sky-high productivity, and a ranking on Fortune's 100 Best Companies to Work For.

In the Strategy for Transformational Change video, Smith describes how to articulate a vision so simple and clear that teams are aligned and motivated without the leader having to do anything but get out of the way. He details specific techniques for building a culture where innovation thrives and the next best thing could come from anywhere in the company. And he explains how Intuit selects the right people, projects and metrics for prospering in the present while at the same time preparing for an unknown future.

Purchase Includes:

  • Strategy for Transformational Change DVD (49 Minutes)

Intuit's flagship brands include QuickBooks, Quicken, and TurboTax. Brad Smith became Intuit's president and CEO in 2008 after leading several of its major divisions over a five-year period. Previously, he held sales, marketing and management positions with ADP, Pepsi, Seven-Up and Advo, Inc.

Stanford Executive Briefings Filmed monthly at the Stanford University Faculty Club, these lively presentations give you access to high-level speakers who share their insights and “best practices” with the business community.

This training program is included in the Executive Leadership Collection

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Yes, we do still include a popcorn package with each DVD purchase. It’s our way of saying "thank you" for being our customer!

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