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Marketing Skills & Strategies Videos and DVDs

Total number of products found: 9 (Page 1 of 1)

  • Brand Race: How to Rise Above the Competition

    Brand Race: How to Rise Above the Competition

    Stanford Executive Briefings
    David Aaker Vice Chairman, Prophet, and Professor Emeritus, Haas School of Business explains how to win the brand race through substantial innovations that define new categories or subcategories and thus make competitors irrelevant.

  • Business Chronicle Series

    Business Chronicle Series

    Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.

  • Creating Infectious Action

    Creating Infectious Action

    Stanford Executive Briefings
    Jennifer Aaker Professor of Marketing, Stanford Graduate School of Business explains brand development and the nuts and bolts of using social media for viral marketing.

  • Digital Media for Business Marketing Series

    Digital Media for Business Marketing Series

    This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships.

  • Don't Just Set Prices: Manage Them Strategically

    Don't Just Set Prices: Manage Them Strategically

    Stanford Executive Briefings
    Tom Nagle Chairman and CEO, Strategic Pricing Group
    explains that in order to get customers to pay for value, you have to do more than just set a value-based price.

  • Muppets - Blinded by Research

    Muppets - Blinded by Research

    The Muppets

    Market research is the foundation of many important business decisions. Join us for a "stabbing" look at research gone awry.

  • Online Marketing Strategies

    Online Marketing Strategies

    As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. 

  • Sales and Marketing Collection

    Sales and Marketing Collection

    Stanford Executive Briefings
    This specially priced, 10-program set offers innovative marketing and sales strategies for today’s competitive markets.

  • TRAPPED!  How to Escape the Sameness Trap with Tom Peters

    TRAPPED! How to Escape the Sameness Trap with Tom Peters

    Tom Peters

    Tom Peters presents his ideas on how to make your product and company stand out from your competition.  Learn about the importance of design, the internet, brands, women, and more.

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