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New Release! 2nd Edition!

It's A Dog's World is a classic, bestselling training DVD for professionals in healthcare. In just 14 minutes you'll never be able to view patient interactions the same way again! This light-hearted look through the patient's perspective bypasses typical viewer resistance and engages the imagination as a typical patient's journey is compared to his dog's treatment at the vet's office.

An impossible-to-ignore viewing experience and customer favorite!


  • Provides actionable techniques for improving patient satisfaction scores
  • Demonstrates how to manage patient anxiety at key points of interaction
  • Models the fundamentals of patient-centered care in only 14 minutes
  • Works well for both staff meetings and formal training programs

A smile. A reassuring manner. Undivided attention. Thoughtful, thorough follow-up calls. In today's busy healthcare settings, these little things often fall by the wayside.

But when it comes to quality initiatives and patient satisfaction, it's the little things that matter most.

This newly-updated version of the customer favorite It's a Dogs World shows that everyone employed in a medical office, hospital or clinic can make a difference in improving customer service.

The story follows a man and his dog who go out for a walk one day and end up needing medical attention - fast. Man goes to his healthcare provider, dog goes to the vet, but one patient ends up with a far better experience. Here's a hint: It's not the man. Turns out a dog's world is actually the nicest place to be if you get hurt.

It's a Dog's World shows:

  • The patient experience from the patient's point of view
  • Easy ways to reassure people at critical points in their medical journey
  • The importance of respecting the patient's time, feelings and dignity
  • How an unprofessional manner erodes patient trust
  • Why follow-through is so important
  • The fundamentals of patient-centered care

Whether they're a volunteer, nurse, nurse practitioner, tech, doctor or physician's assistant, Its a Dogs World reminds each and every healthcare worker that little things go a long way toward making patients feel more human - and less like a number. A variety of fun Dog's World training reminders are available to help you reinforce this message!

Package Includes

  • "It's a Dog's World" DVD containing the new 2nd Edition and the original 1st Edition
  • "It's a Dog's World" Leader's Guide to reinforce the principles of the video
  • CD-ROM with PowerPoint Presentation and PDF's of the Participant Handouts
  • 10 Reminder Cards

produced by CRM

Customer Service
Healthcare Customer Service
Release Date
Jan 1, 2008
Video Running Time (minutes)
Presentation Style
Humorous Presentation
Course ID

Guides & Workbooks

Download It's a Dog's World - Sample Print Materials Preview

Only preview versions of handouts can be viewed without a license.

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