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Essential Skills for All Salespeople

Increase sales and profits with Sell It To Me!, a series that corrects the most common mistakes made by both novice and experienced sales professionals.
Equip staff with the necessary skills to develop and nurture professional and productive customer relationships.

Sell it to me! is the best-selling two-part program on how to build relationships with customers that ensure you sell.

Part 1: Preparing The Way (23 Minutes)

Part 1 Preparing The Way explains the techniques that help salespeople conduct successful business. A series of light-hearted scenarios emphasize the importance of asking open-ended questions and the need to listen carefully to what the customer is actually saying.

By examining a couple of worst case examples, viewers learn how to keep control of a presentation and how to avoid making dangerous assumptions that could cost them the sale.

Learning Points

  • Ask open questions
  • Listen to the customer
  • Sell benefits, not features

Part 2: Doing the Deal (23 Minutes)

Part 2 Doing the Deal tackles customer objections. By making them specific and putting them in perspective, sales staff will be able to provide compensating benefits to their customers.

The program explains how to set achievable objectives, prepare alternatives, and then put it all into practice by closing the deal. It reinforces the fact that even skilled salespeople can fail to spot buying signals or spoil a close by continuing to sell after the deal has been done.

Learning Points

  • Overcome objections
  • Set realistic objectives
  • Prepare alternative closes
  • Look for buying signals

Program Includes

  • DVD (23 Minutes)
  • CD-ROM containing:
    - Leader’s Guide
    - Participant Worksheets
    - PowerPoint Presentation
    - Self-study Workbook
Topics
Customer Service
Sales Training
Uses
Retail Training
Video Running Time (minutes)
46:00
Producer
Video Arts
Presentation Style
Humorous Presentation
Course ID
00573

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