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How do you manage a generation of employees that show up with their own agenda and expect to be rewarded despite their performance or experience?

How do you train new employees who don’t believe in doing the grunt work, paying their dues, waiting their turn, or working on… Thursdays?

Not Everyone Gets a Trophy is a wise and humorous look at the challenges of training and managing the new young and talented generation of employees - Generation Y.

Recognized as one of the world’s leading experts on young people in the workforce, Bruce Tulgan presents a decade of research on what he calls the most high maintenance workforce in history. This dynamic program is packed with laughter, stories and practical examples of techniques that any manager can use to transform these young employees into “the highest performing workforce in history".

To Help Your Youngest Employees EARN Their Trophies:

  • Unbundle complex roles
  • Be a strong, highly engaged manager
  • Take them seriously, help them succeed
  • Spell out your structure and boundaries
  • Negotiate performance for small rewards
  • Tell them how to earn what they want

If you think the current economy has solved the problems of managing this young high maintenance generation of employees, think again. Right now they make up close to 25% of the workforce and there are plenty more on their way. They are the future of your business. With the right tools you can turn them into superstar performers.


  • Not Everyone Gets a Trophy DVD (29 Minutes)
  • CD containing:
          - Leader’s Guide
          - Participant Guide
          - Self-Study Guide
          - Customizable PowerPoint Presentation
  • 10 Pocket Reminder Cards
  • Customizable PowerPoint Presentation
Leadership and Management
HR and Workplace Issues
Generational Differences
Release Date
Jan 1, 2010
Video Running Time (minutes)
Media Partners
Featured Talent
Bruce Tulgan
Presentation Style
Motivational Presentation
Course ID