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Sixty-nine percent of American companies do not have a formal policy regarding employee use of social networking sites, despite the devastating risks posed by employees' online activity.
What they post on social networking sites can alienate your customers, tarnish your organization's reputation, disclose confidential company information, infringe privacy rights, and become evidence used in court.
Social Media Reduce the Risk alerts organizations to these risks and provides relevant examples, including true-to-life stories. Explaining the need for a social media policy, it stresses how a typical Code of Conduct is inadequate to regulate online activity and how blocking websites at work is no longer enough. The program elaborates on specific issues that a formal social media policy must address and provides a blueprint for such a policy, citing general guidelines on:
- Scope and application
- Management & enforcement
- Consequences of violations
The program also advises that the policy should remind employees of the blurring line between personal affairs and business-related matters, i.e. that what employees post on social networking sites can affect the organization's image. In particular, it addresses how a policy relates to the First Amendment, i.e., the right to free speech, and ends by listing safe online practices:
- Respect and online etiquette
- Accuracy of information
In a company cafeteria setting, Social Media Reduce the Risk explores these topics by re-enacting conversations between employees. The program follows their discussions as they explain the risks of social media, debate the importance of a policy, and exchange insights and opinions. The Social Media training program is a lively and engaging introduction to an emerging issue.
- DVD (21 Minutes)
- Leader's Guide
- PowerPoint Presentation