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“It takes courage to negotiate.” According to author and professional negotiator, Ed Brodow, “Most people would rather go to the dentist.”
Starting from a place of fear and dread is a recipe for negotiation disaster, that’s why he has created 6 Principles to Negotiate Anything - a practical and entertaining program that anyone can use to negotiate anything.
Ed Brodow takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. He recommends setting 3 Targets: your Maximum, What you Hope to get, and your Bottom Line. “Once you are willing to walk away, you have nothing to fear.” Ed Brodow's legendary “meatball sandwich” story is just one of many great stories he uses to drive home his training in a highly entertaining way.
Brodow's 6 Principles are easy to remember and apply:
- Aim High
- Do Your Homework
- Be Patient
- Get Something in Return
- Be Willing to Walk Away
- DVD (20 Minutes)
- CD containing: