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Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix.
This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are. A Films for the Humanities & Sciences/MotionMasters Coproduction. 2-part series, 25–30 minutes each. #53458
Digital Media for Business Marketing Series includes:
- Social Media for Business Marketing (30 Minutes) #53459
- Online and Mobile Business Marketing (25 Minutes) #53460
Social Media for Business Marketing (30 Minutes)
The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more.
How, then, should a company go about implementing social media as a part of its marketing mix? The Social Media for Business Marketing training program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy. A Films for the Humanities & Sciences/MotionMasters Coproduction. A part of the series Digital Media for Business Marketing. (30 minutes)
Online and Mobile Business Marketing (25 Minutes)
There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base.
The Online and Mobile Business Marketing training program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing. A Films for the Humanities & Sciences/MotionMasters Coproduction. A part of the series Digital Media for Business Marketing. (25 minutes)