Hollywood celebrity John O'Hurley explains four essential steps to great service.

John O'Hurley is as much as part of business as he is show business. He has been embraced for his business savvy by Business Week, Time, CNBC and Fox New. Most notably known as the eccentric catalogue clothier J. Peterman on the hit television show, Seinfeld, he now owns the J.Peterman Company, along with the "real" J. Peterman. OHurley is also a best-selling author and an accomplished composer. A spokesman and voice for countless companies throughout the years, he is one of the top corporate motivational speakers in the country.

Why is this important?

The companies in which John is an investor are highly customer service-related. On a consistent basis he practices what he teaches in striving to offer great customer service.

Additionally, as an actor who is often in the public eye, he understands, first-hand the importance of both image and branding. As an entertainer, he believes, you are individually responsible for both.

Love Your Customers demonstrates that in whatever line of work, customer service is a direct extension of the way both you and your company are viewed by the customer.

Love Your Customers reminds us that there are no small parts only small choices we make about how to treat our customers. In the end, the role we play is always our choice. Its a funny and memorable program with a simple and a universal message. So open up your heart and help your company start Feeling the Love.

Here are Johns four key learning points for delivering great customer service:

1. Welcome Them

• Focus on what they have to say
• Make eye contact
• Watch your body language
• Smile

2. Attend to Their Needs

• Give the customer all the time in the world
• Make everyone feel like a VIP (very important person)
• Listen then repeat their needs
• Help them

3. Be Informed

• Explain products & services in a simple way
• Know what customers value
• Not sure?Ask the customer
• Be candid

4. Thank Them