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Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.

Business Chronicle Volume 3:  The Marketing and Manufacturing Edge

Go to Gillette and learn how they regained their dropping market share.  Gillette's established winning principle will help you focus on innovation, production, marketing and your company as a whole. 25 Minutes

Each program includes the business case studies and commentary by Tom Melohn and Jane Saltonstall. Hosted by Greg Stone.

Key Learning Points:

  • Understand how customer commitment builds loyalty
  • Learn how to keep your innovative edge
  • See how quality impacts the customer

CUSTOMER REVIEW

"These are superb, hard-hitting productions that should be required viewing for all of management in America.  My boss spent the weekend reviewing it, time and again.  He also found it superb.  You've got a super product on your hands!"

- Charlie Pace, Quality Advisor, United States Navy

This is available as part of

Business Chronicle Series
Learn from some of America's leading companies. Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.
Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work. Business Chronicle Volume 1: L.L. Bean, A Commitment to Customer Service This once-small hunting supply bu... read more
DVD style course with completion certificate only
Business Excellence Online Library
Watch case studies of excellent companies and learn from Tom Peters and Bob Waterman (co-authors of In Search of Excellence) about the skills for excellence in your organization all for only $799 for 1 year of online training or 100 views, which ever comes first.
This entire library is only $799 for 1 year of online training or 100 views, which ever comes first. Buy now on our ArcLearn site for instant access! If you are looking for an exceptional value in training, then look no further. The Business Excellence Online Training Library will provide you with 1... read more
Release Date
Jan 1, 1991
Video Running Time (minutes)
25:27
Lead Distributor
Enterprise Media
Producer
Enterprise Media
Course ID
ENT404