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Lee Clow, CEO of Chiat Day says "you have to hire young people." Tom says, "the future market with the money will be boomers." Yes, advertising is changing and you have to hire young people. But you should also pay attention to boomers.

This is available as part of

Little Big Things: Strategy
You will soon be thinking about your brand, how and why your teams are formed, where to find your future markets, and even about the location of your desk!
The Little BIG Things with Tom Peters We are very excited to announce the release of our new Tom Peters program titled The Little BIG Things!The Little BIG Things contains 91 individual (2 to 3 minute) segments of Tom telling stories and reminding us of what you as a manager, leader and employee nee... read more
Video Running Time (minutes)
2:45
Lead Distributor
Enterprise Media
Producer
Enterprise Media
Course ID
LBT062