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Results: 1 - 8 of 8

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Brand Race: How to Rise Above the Competition
Stanford Executive Briefings: David Aaker Vice Chairman, Prophet, and Professor Emeritus, Haas School of Business explains how to win the brand race through substantial innovations that define new categories or subcategories and thus make competitors irrelevant.
David Aaker Vice Chairman, Prophet, and Professor Emeritus, Haas School of Business Win brand relevance by timing your product innovations to market need (Apple), tapping underserved segments (Luna), building a robust customer relationship (Harley-Davidson), erecting barriers to competition in execu... read more
Business Chronicle Series
Learn from some of America's leading companies. Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work.
Learn from some of America's leading companies.  Business Chronicle combines documentary case study footage with insightful commentary to guide you through the principles of excellence at work. Business Chronicle Volume 1: L.L. Bean, A Commitment to Customer Service This once-small hunting supply bu... read more
DVD style course with completion certificate only
Creating Infectious Action
Stanford Executive Briefings Jennifer Aaker Professor of Marketing, Stanford Graduate School of Business explains brand development and the nuts and bolts of using social media for viral marketing.
Jennifer Aaker Professor of Marketing, Stanford Graduate School of Business You'll learn in the Creating Infectious Action program that brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social me... read more
Digital Media for Business Marketing Series
This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships.
Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix. This timely two-part series will show viewers how to put online and mobile media to work e... read more
Don't Just Set Prices: Manage Them Strategically
Stanford Executive Briefings Tom Nagle Chairman and CEO, Strategic Pricing Group explains that in order to get customers to pay for value, you have to do more than just set a value-based price.
Tom Nagle Chairman and CEO, Strategic Pricing Group When customers reject your price, it is often thought that the price is too high. But according to Tom Nagle in the Don't Just Set Prices program, this may not be true. Price levels are only the visible "tip of the iceberg" of pricing strategy. Nag... read more
Muppets - Blinded by Research
Market research is the foundation of many important business decisions. Join us for a "stabbing" look at research gone awry.
Muppet Meeting Opener Market research is the foundation of many important business decisions. Join us for a stabbing look at research gone awry. Let the MUPPET crew give your meetings a boost with their award-winning Muppet Meeting Openers. You'll laugh and you'll love the way the MUPPETS approach e... read more
DVD style course with completion certificate only
Online Marketing Strategies
Lean the basics of how to understand and implement online marketing strategies. 
As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has become essential for anyone in business. From small an... read more
TRAPPED! How to Escape the Sameness Trap with Tom Peters
Tom Peters presents his ideas on how to make your product and company stand out from your competition.  Learn about the importance of design, the internet, brands, women, and more.
Over the past 15 years, quality and service have gotten better - so much better that consumers often can’t tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being d... read more
DVD style course with completion certificate only