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Staffing an Exhibition Stand
Teach booth staff how to present themselves and their organization in a professional and organized manner.
Even booths that are designed to the finest detail will not produce the results if staff do not know what they are doing.
How Not to Exhibit Yourself is a 1974 production featuring Bernard Cribbins, John Cleese and John Standing.
How Not to Exhibit Yourself shows how to encourage visitors, welcoming without being over-eager, and how to avoid the guaranteed conversation-killer - "Can I help you?" It demonstrates the importance of accurately logging potential customers’ details, arranging follow-up visits, and keeping the stand smart.
Key Learning Points:
- A simple, direct way to ensure that all booth staff are fully prepared for opening day
- Techniques for opening, controlling and closing sales dialogues
- Key turn-offs that reduce customer traffic - and how to remedy them
How Not to Exhibit Yourself teaches organizations how to get the most out of their exhibition stands and equips stand staff with all the skills they need to keep visitors interested.
- DVD (28 Minutes)
- Leader’s Guide on CD