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TRAPPED! How to Escape the Sameness Trap with Tom Peters
Tom Peters presents his ideas on how to make your product and company stand out from your competition. Learn about the importance of design, the internet, brands, women, and more.
Over the past 15 years, quality and service have gotten better - so much better that consumers often can’t tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being d... read more
DVD style course with completion certificate only