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Over the past 15 years, quality and service have gotten better - so much better that consumers often can’t tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being distinct, making your company (or project) a star, which will vault you ahead of the competition.

In "Trapped," You’ll learn about these five important trends:

  • Web World. The web is here to stay. It can help you communicate and do business in ways you never imagined. Take advantage of the new Internet opportunities.
  • Women: The Competitive Advantage. As employees, customers and consumers, women are an incredible demographic force and most companies ignore them. Tom shows how focusing on this demographic will help you win big in today’s competitive environment.
  • Boomers and Beyond. Most marketers tell you that you need to focus on the 18 to 39 year old demographic. Tom shows you the power of the aging population and tells you why you need to capitalize on this market.
  • Design is Everything. Design is a way to help you stand out in the crowd way out.
  • Brand Power. You need to understand what your organization stands for and how your company can be dramatically different from the competition.

This is available as part of

Change and Innovation Online Library
Change is happening faster than ever in today’s business world. Now, you can learn the skills to manage change and succeed. This entire library is only $799 for 1 year of online training or 100 views, which ever comes first. Learn from John Kotter, Tom Peters, Jennifer James, Shawn Achor, S
This entire library is only $799 for 1 year of online training or 100 views, which ever comes first. Buy now on our ArcLearn site for instant access! If you are looking for an exceptional value in training, then look no further. The Change and Innovation Online Library will provide you with 16 diffe... read more
Tom Peters Online Library
Tom Peters in one of the most prolific and respected management and business authorities in the world today. Now you can access the entire Tom Peters library of programs at one time for only $799 for 1 year of online training or 100 views, which ever comes first.
This entire library is only $799 for 1 year of online training or 100 views, which ever comes first. Order now on our ArcLearn site for instant access. If you are looking for an exceptional value in training, then look no further. The Tom Peters Training Library will provide you with 24 different vi... read more

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