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OXO Good Grips: Think Differently

See how OXO has used supply chains and built relationships with other companies to innovate themselves to the top of their industry. Tom Peters outlines five strategies for innovation from this case study.

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Is it possible to revolutionize an industry thatss been around for centuries – and even gain huge market share? The answer is a definitive YES, especially if you are OXO Good Grips. Tom Peters takes you into a unique company – one where innovation, passion, and thinking differently are the key factors to success.

In this program you will learn about the value of thinking differently. You will see how new products and business success can come from any kind of customer – even one that doesn't fit the definitions of the marketing experts. You will see how a passionate belief in design and product improvement can achieve great results. You'll also find out how you can stay lean and flexible through partnerships with other businesses. Moreover, you will learn how a culture of continuous innovation and improvement can lead to incredible results.

Key Learning Points

Think Differently
Design Matters
Stay Lean and Flexible
Passion Matters
View Competition as an Opportunity

In this program, you'll hear from founder Sam Faber as well as the CEO of Smart Design, Davin Stowell. You'll see teams in action and watch as they work on new projects.

Includes a participant workbook. Please call for pricing if purchasing multiple modules from Tom Peter's Re-Imagine Series.

This is available as part of

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DVD style course with completion certificate only

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Guides & Workbooks

Description: Download OXO Good Grips Preview Guide

Only preview versions of handouts can be viewed without a license.

Re-imagine! Business Excellence in a Disruptive Age

Based on Tom Peters' latest book, this video visits seven companies that are using innovation and "out-of-the-box" thinking to excel in today's business world.

DVD style course with completion certificate only

Course Details

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