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Results: 1 - 10 of 10

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Creating Infectious Action
Stanford Executive Briefings Jennifer Aaker Professor of Marketing, Stanford Graduate School of Business explains brand development and the nuts and bolts of using social media for viral marketing.
Jennifer Aaker Professor of Marketing, Stanford Graduate School of Business You'll learn in the Creating Infectious Action program that brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social me... read more
Creating Winning Social Media Strategies
Stanford Executive Briefings Charlene Li Founder, Altimeter Group shows us how companies can use social media tools to develop more intimate and beneficial relationships with customers.
Charlene Li Founder, Altimeter Group Citing intriguing examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows us in the Creating Winning Social Media Strategies video how companies can use social media tools to develop more intimate and beneficial relationships ... read more
Customer Service Gone Viral
Learn how to handle a variety of customer service problems presented as viral videos, recorded phone conversations, music videos, social media, rants and blogs.
It used to be when someone received bad service, they would tell a few friends... now, they tell the world. You can't help but notice that almost everything we do now has a chance of being recorded, reviewed and presented to the entire planet. Without question, customers are making their buying deci... read more
DVD style course with completion certificate only
Digital Communication Skills: Do's and Don'ts
From texting to email to video calls, digital technology has transformed how we communicate with each other. 
From texting to email to video calls, digital technology has transformed how we communicate with each other. But in formal situations like at work or in school, which forms of communications are appropriate, and when? Viewers of the Digital Communication Skills training video, especially digital nat... read more
Facing Social Media
Carol is concerned about excessive use of Facebook and Twitter at work, and initiates a social media policy, which Serena has observed is missing. Sam presents the new social media policy for the office, and they discuss inappropriate use. 
Carol is concerned about excessive use of Facebook and Twitter at work, and initiates a social media policy, which Serena has observed is missing. Sam presents the new social media policy for the office, and they discuss inappropriate use. At the same time Michael’s personal use of a dating app in t... read more
DVD style course with completion certificate only
Handling the New Wave
An amusing program about managing the expectations and behaviors of the newest recruits.
An amusing program about managing the expectations and behaviors of the newest recruits. Carol is underwhelmed when “dude” Dion (Marcus’ nephew) rocks up to commence work as an intern, and also isn’t impressed by the entitled Tatiana. Marcus explains to the interns that Cutting Edge is there to help... read more
DVD style course with completion certificate only
Online Customer Service
Helping people via the Internet might sound easy, but in fact, many customers expect more from a digital interface than they do from in-person or telephone venues.  Learn the best ways to assist customers who sign in rather than stroll in.
Helping people via the Internet might sound easy, but in fact, many customers expect more from a digital interface than they do from in-person or telephone venues. And because folks can take their business elsewhere with one swift click or keystroke, competition for online customers is fierce; anyon... read more
Social Media at Work
Technology cannot be avoided—few of us could get our jobs done without it. But it needs to be used wisely and appropriately.
Social media is everywhere—including our workplaces. While it can serve useful business purposes, it can also open the door to hackers, circulate rumors and abusive comments, create public relations nightmares, and be a real drag on productivity. In fact, many employees spend up to two hours every w... read more
Social Media: Reduce the Risk
Sixty-nine percent of American companies do not have a formal policy regarding employee use of social networking sites, despite the devastating risks posed by employees’ online activity.
Sixty-nine percent of American companies do not have a formal policy regarding employee use of social networking sites, despite the devastating risks posed by employees' online activity. What they post on social networking sites can alienate your customers, tarnish your organization's reputation, di... read more
Your Words Matter
Social Media. Text Messages. Emails. It’s never been easier to communicate. And it’s never been more potentially hazardous.
Social Media. Text Messages. Emails. It’s never been easier to communicate. And it’s never been more potentially hazardous. Now there is a video that can help every employee understand and navigate these hazards. The Your Words Matter training program will help increase awareness of the importance o... read more
Video course with post-test