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About
Is it possible to really change your external brand identity and your internal culture? Simply put, the answer is YES!
In this entertaining and revealing case study, Tom Peters shows you how Turner Network Television was able to meet a huge competitive challenge. TNT had to change from a general entertainment network to a desired cable destination. They needed to give viewers a reason to tune in to the network instead of the hundreds of other cable channels. Their solution was an entirely new focus and direction for the network – starting with the TNT We Know Drama brand. Employees had to learn how to overcome concerns about the new brand, believe in it, and sell it to the external customers – the cable viewers.
The TNT story will show you how to develop programs that allow co-workers and employees to understand change and to embrace it. More importantly, you will see how TNT used contests, reward ceremonies, and other programs to make the change an integral part of their culture. You will learn how to make organizational change fun!
Key Learning Points
- Accept Change
- Remember that Actions Have Meaning
- Change the Culture
- Involve Everyone
Package includes the video and a workbook. Please call for pricing if purchasing multiple modules from Tom Peter’s Re-Imagine Series.
This program is part of the Change Combo Package which is available for only $995! The combo includes:
- Succeeding in a Changing World with John Kotter
- TNT: Dealing with Change with Tom Peters
- Change Can Be Good - Meeting Opener
- Winning Through Innovation - Winning Coaches Series
- When Change Happens Adjust Your Sail with Sam Glenn
- Windows of Change with Jennifer James
This is available as part of
Change and Innovation Training DVD Combo Package
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Learn the skills to manage change and succeed through innovation with this DVD combo package as you learn from thought leaders like Tom Peters, Jennifer James, John Kotter, and Sam Glenn. Save $1,283 over the individual DVD prices when you purchase The Change and Innovation Combo. Get six best sell... read more
Change and Innovation Online Library
Change is happening faster than ever in today’s business world. Now, you can learn the skills to manage change and succeed. This entire library is only $799 for 1 year of online training or 100 views, which ever comes first. Learn from John Kotter, Tom Peters, Jennifer James, Shawn Achor, S
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Tom Peters Online Library
Tom Peters in one of the most prolific and respected management and business authorities in the world today. Now you can access the entire Tom Peters library of programs at one time for only $799 for 1 year of online training or 100 views, which ever comes first.
This entire library is only $799 for 1 year of online training or 100 views, which ever comes first. Order now on our ArcLearn site for instant access. If you are looking for an exceptional value in training, then look no further. The Tom Peters Training Library will provide you with 24 different vi... read more
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- Topics
- Change Management & Innovation
- Programs Under $200
- Leadership and Management
- Special Offers and Combo Packages
- Uses
- Business Case Studies
- Leadership and Management - Under $200
- Video Case Studies - Under $200
- Change Management - Under $200
- An Enterprise Media Program
- Humorous Change Videos
- Video Running Time (minutes)
- 14:00
- Captioning
- Closed Caption
- Producer
- Enterprise Media
- Featured Talent
- Tom Peters
- Presentation Style
- Case Study w/Instruction
- Course ID
- 00114
Guides & Workbooks
- Description
- Download TNT Preview Guide
Only preview versions of handouts can be viewed without a license.
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