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Ellie Mae: Re-imagine Technology & the Customer

The Ellie Mae story is a revolutionary example of how a company can respond to new challenges. It shows that change can work – and that it can have a lasting, positive impact.

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Technology can be intimidating but it doesn’t have to be limiting. In this case study, Tom Peter’s shows us how Ellie Mae has re-designed the mortgage industry through their fearless use of technology and their innovative approach to change.

The Ellie Mae story is a revolutionary example of how a company can respond to new challenges. It shows that change can work – and that it can have a lasting, positive impact.

In this program, you will learn how to integrate the needs of the customer into your next new idea. You will also gain insights into how technology can be put to use to create tremendous benefits.

Key Learning Points

Know your qualities
Look at your environment
Technological efficiency leads to cost reductions
Technology advances require training, not only your employees but also your customers
Make this technological change feel evolutionary not revolutionary

Purchase Includes:

Ellie Mae DVD (7 Minutes)
Leader's Guide

This is available as part of

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Guides & Workbooks

Description: Download Ellie Mae Workbook Preview

Only preview versions of handouts can be viewed without a license.

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